How the GoSmart Food Co. Is Revolutionising Food Delivery in Trinidad

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By Emma InstaBaby, Marketing Intern

“Its 11:30am and I’m starving!  All I can think of is what I’m having for lunch. Gosh, I only have an hour though…and with the traffic I probably wouldn’t have time to go out and make it back on time. I should probably just call for a pizza…”

In the midst of a hectic day, the option of Food Delivery usually comes to mind for many people who simply don’t have the time to get in the kitchen or even go out for a meal. The unfortunate reality is however, in Trinidad, Food Delivery has traditionally been synonymous with meals that are convenient, but are certainly not the most wholesome or nutritious.  The Global Fast Food Industry is valued in excess of $250 Billion USD and each day the average person adds more to it without even realising.  Pizza, Fried Chicken, Cheeseburgers, BBQ and Chinese Take-Out are some of the most common suspects for choice.  These fast food meals are indeed tasty and easily accessible, but are known to be loaded with trans fats, saturated fats and high sodium.

When it comes to meal delivery of 100% nutritious, freshly prepared food using high quality ingredients, truthfully, in Trinidad the choices are little to none. This is really disappointing as busy individuals choosing food delivery are left with either having to settle for the unhealthful options available or simply skip lunch and wait until they get home to prepare something better.  This, of course, leads to the good ole body going into starvation mode, which then leads to it storing fat to be ready for the next time it’s starved.

Over the recent years, both childhood and adult obesity has increased dramatically in Trinidad & Tobago.  This is not something we should be proud of.  Did you know Trinidad & Tobago is the third most obese country in the world?  In 2013, T&T found itself on the list since at least 60% of our entire population is obese.  This sounds alarming when you look around and you don’t see that many people looking overtly ‘obese’ walking around.  Obesity however isn’t measured by how ‘overweight or fat’ one appears to be, but by one’s Body Mass Index (BMI) being more than it should be for the individual’s body type, height and weight category, and with it comes many health issues and risks.

It can be hard for us to say no to the doubles, fried ‘bake & something’, roti, currants rolls and yummy cakes as there’s no argument that Trini food is among the best in the world.  As a society however we are seeing the effects of our dietary choices. Obseity, diabetes, high cholesterol and high blood pressure are more prevalent than ever before and as a result, our well being as a society is at stake. Every year, millions of dollars is spent on the treatment of cardiovascular disease, diabetes, cancer and hypertension.

The good news, however, is that the solution to this growing concern is very simple. The answer lies in education about how we live and the choices we make. We need to learn to say “NO” to regularly consuming all of the sugary and fried delicacies that are so tempting to us.  We cannot simply say “NO”, but must mean it by understanding the kinds of nutrients our bodies need to thrive. We should ensure that we are feeding ourselves and our children balanced meals made up of the essential nutrients we need.  We get one body in this life, so we need to love it and look after it well.

It is important to lead an active and healthy lifestyle, where we should aim to get at least thirty minutes of exercise five times a week, while eating a balanced diet.  If we are however, not exercising like we should or living as actively as we should, it is even more important that we are eating healthily.

Many of the world’s trendiest cities like New York, Los Angeles, Sydney and London have seen emerging companies that are seeking to progress the health food movement. Restaurants, cafes and even many fast food chains are now trying to adapt to these health trends by offering menu choices that are wholesome and more nutritious.

In Trinidad, with people being heavily engaged in social media and other influencers like The Food Network, we are slowly becoming aware of this movement. It’s definitely important if we are being influenced that this does not simply apply to fashion or gadgets, but also applies to adopting trends that promote a positive and healthy lifestyle.  Some supermarkets and Gourmet food shops have started carrying orgranic produce and an array of foreign, diet friendly ingredients like quinoa, almond milk and coconut sugar. All there is to do is to turn up the creativity in the kitchen! Preparing healthy, delicious meals can be fun and definitely rewarding as you are not going to feel bad about eating these meals vs. the guilt that comes at times from eating fast food.

If you are however short of time to go to the shops, you’re stumped with what to buy or how to plan meals and have no time to prepare your meals, this is where the challenge comes to eat smarter.  You more than likely will default to an unhealthy alternative if a colleague is popping to the nearby food fast food stop, or you might even go on your own if you can fit it into your schedule.  If you do however muster up the will power to say “No” to the regular fast food option, what are you choices then? If you want to have a healthy meal at lunch or dinner delivered to your door, your choices are almost nil.

The GoSmart Food Co. however, shatters that ideology by offering a convenient lifestyle service that is indeed revolutionising Food Delivery in Trinidad.  The Company exists to promote a lifestyle where people are encouraged to ‘Live Smarter & Live Better’ through the choices they make with food consumption.  You can have fresh, tasty, healthy gourmet meals handmade for you everyday using the highest quality organic ingredients…the best part is these meals are promptly delivered straight to your door.  This service is available for both lunch and dinner Monday – Friday.  Happy to be trendsetting with revolutionising the Food Delivery options in Trinidad, The GoSmart Food Co. is now here to offer ‘Good Fast Food’.  To check out this remarkable service visit or call 39SMART today.


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